The spotibox
This is an activation idea in collaboration with Amsterdam Dance Event, to promote ADE artists through Spotify. ADE is the largest dance event in the world and held every year at some point in October in Amsterdam.
Prior and during the event, Amsterdam is full with music lovers from all over the world as the event includes hundreds of events in different clubs all over town. So we thought, why not create our own club - all over town.
We will put 10 Dutch, old school, green (same as the iconic Spotify colour) phone boxes at random, crowded spots in Amsterdam covered in the iconic black and yellow ADE branding. The boxes will be transformed into tiny ‘clubs’ with actual speakers and disco lights.
Several times during the evening/night, the phone inside the box rings loudly and the ade light on top of the box starts blinking:
Dance
As the city will be very crowded, there will always be people walking by. People are lured into the box. After the door closes, and ADE artists’ song will come up - from an ADE spotify list: and a three-minute party with your friends starts.
Capture it
Take a selfie or video, put it online > tag spotify NL + ADE + #SPOTIBOX. Result: funny and shareable content for socials + possibility to win tickets an ADE show/party.
Leave and scan
Scan the QR-codes on the in or -outside of the box and listen to the spotify ADE lists at home.
