Door de ogen van
NF is 'the largest small disease'. 1 in 3000 children is born with this hereditary neurological disorder. Characteristic is the uninhibited growth of tumors on nerve endings, which are located on the skin and deeper in the body. NF is very unpredictable and also means: a lifetime of uncertainty.
NF (Neurofibromatosis) is still a relatively unknown disease. This means that few people donate. While a lot of money is needed for research to find a cure. Our job was to think about a concept to make this disease known. Raise awareness and money.
Insight: People with (visible) NF are often being stared at. An uncomfortable situation repeating itself all the time.
Idea: We will create a campaign video from the perspective of someone with NF. As a viewer of the commercial, you are confronted with the impact of what it's like when everyone around you looks at you, anywhere, all the time - and you can’t walk away from it.
In this way we want to create a certain feeling of empathy in the viewer. As a viewer of the campaign video, you do not yet know what’s ‘wrong’ with you, but you will gradually discover that you are different. Everyone you pass stares at you, turns around or some whisper to each other.
As the people walk by, several facts and lines of information about NF will pop up too (For example; ‘NF can form tumors anywhere, at any time.’) this way you will find out that the reason people look at you is because you are diagnosed with NF. The video will end with the line: “Stop staring, start donating”.
