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Disney, not only for your child




Use the Welcome to the Chippendales content to grow talkability of Disney+.
Get true crime enthusiast, to watch Welcome to the Chippendales on Disney+ by creating talkability on the content


Disney is mostly associated with children, fairy tales and a young generation. But Disney wants to get rid of this image now that 'Welcome to the Chippendales' is about to be released: a true crime 18+ series.

Therefore, we will launch a print campaign in the Netherlands zooming in on iconic Disney characters looking shocked/surprise/embarrassed. This should give the idea that they are watching the new series 'Welcome to the Chippendales' that is actually not meant for their eyes (or kids’ eyes). Disney has now come with actual adult content. The posters will feature the text: 'Disney, not only for your child'.