Clarins Life-Care
The way you live life has a big influence on your skin. A long night at work or in the club. A daily walk through the polluted city air. Or working a stressful job. It all shows on our skin. Avoiding all what’s bad is impossible. So protecting is the way to go. But since every day is different. So should be your caring routine. Therefore we believe our products aren’t just skin care. They are life-care. A personal care routine, based on the day-to-day needs of your skin.
In this campaign we’ll stress how daily life can affect your skin by giving situation-based, personal product advice. We are going to communicate in places that affect your skin, such as stressful places (Amsterdam Zuidas) and places with a higher air pollution index (cities versus country fields
Ads showing effects of daily circumstances on skin
We can be a bit more specific on how circumstances influence our skin, by creating a real-life billboard. In this billboard we show a person’s skin reacting on the current circumstances. For example, the person reacting on weather changes, like when it’s starts raining and different times of the day. For example when you’re up all night (bags appear).
Based on the situation, the billboard will suggest the best product to protect your skin for that current situation.
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