Clarins Life-Care
The way you live life has a big influence on your skin. A long night at work or in the club. A daily walk through the polluted city air. Or working a stressful job. It all shows on our skin. Avoiding all what’s bad is impossible. So protecting is the way to go. But since every day is different. So should be your caring routine. Therefore we believe our products aren’t just skin care. They are life-care. A personal care routine, based on the day-to-day needs of your skin.
In this campaign we’ll stress how daily life can affect your skin by giving situation-based, personal product advice. We are going to communicate in places that affect your skin, such as stressful places (Amsterdam Zuidas) and places with a higher air pollution index (cities versus country fields
Billboard activation
We’ll create digital out of home billboards, including filters that give personalised care advice based on people’s location, the weather, air pollution, etc. The outcome of the advice will differ from city to city.
